Tuesday, September 19, 2017

Don't Lie

Tuesday, September 19, 2017 10:47 AM
Why would I write a post that starts with “Don’t Lie”?

I decided to write this post while traveling on a business trip. About a year ago I was speaking for an organization and met some really great people. All of them owned their own businesses and we had a great question and answer session afterwards.

A business owner told me about her business and that it was very busy at a certain time of the year but fell off terribly when the cold weather started. I gave them a few suggestions to quickly change their situation and that was the end of the conversation. I went back to the others and started answering their questions.

On this particular trip, I decide to go to their location to see how things were going. The place was mobbed, nearly standing room only. I decided to head back to where the owners were and see how they were doing, especially since I hadn’t seen them in about a year.

They were happy to see me and we quickly caught up with each other. They told me they were very busy but during the last season of cold weather they had the usual downturn and it really hurt them. I asked them if they had implemented the things I shared with them but they said they were too busy to do them.

For those of you that are reading this, the things I shared with them to do were so easy and so inexpensive that anyone could do them. In fact, their staff could do them with absolutely no extra effort and the cost was so minimal that it could be handled out of petty cash for under $100.00!

They could also set this up in their slow season so it doesn’t take away from what they are doing when they are busy.

Here’s the issue: They have been through this feast and famine for many years and want it to change very much. At least that’s what they say. The truth is they are lying to themselves and to me. Why would I make such a cold statement?

If you really want to change you set about creating your plan and putting it into motion. You make adjustments along the way but you get it done. What many business owners that we encounter do is to lie to themselves and those around them. They say they want to change but in fact they like thinking about the changes and all it could do for them but they really don’t want to change. In other words, they are lying to themselves – don’t do this!

Be honest with yourself and those around you. If you want to grow, get the help you need and grow. If you don’t want to grow then decide that and don’t grow but don’t tell yourself and those around you the lie that you really want to grow. They will lose hope and faith in you and the business and will go somewhere else which will put you in a worse position.

Another reason that you don’t want to say you want to grow but really don’t is because while you are deciding if you want to be honest with yourself or not, your competition is growing and they will eventually overtake you. Now you will be in a terrible position to try and recover – this could be devastating and put you completely out of business. Unfortunately I have seen this over and over and it is painful to watch.

So please do yourself and those who are counting on you a favor – don’t lie! “Don’t Lie” to yourself, “Don’t Lie” to those around you and “Don’t Lie” to your family – get going now!

Until my next post, I wish you all success!

Dean Marchese
The Dean of Success!©                                                                                                                        


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About the Author:

Known as The Dean of Success© Dean Marchese has built businesses from scratch, turned others around and helped others grow beyond their dreams. He has helped tiny startups become major players and major players stay at the top.

He has trained and worked with over 30,000 salespeople and owners around the world become massively successful and he can help you too.

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