In
Part 4 of our discussion about “Money” we began to dig into marketing. We
looked a little more into Print ads so today we are going to look into Direct
Mail.
The
truth is that the reason that you get so much direct mail is because it works.
That’s it, it works. Think about this for a second, do you think the people
behind all of that mail are doing it because they want to lose money? Of course
not, they do it because it keeps generating lots of money for them and they
will keep doing it until it stops making them money.
Rather
than complaining about your pile of junk mail figure out a way to make direct
mail work for you! How?
First
you should look into what direct mail can and can’t do:
· It
cannot hurt anyone (unless you are writing bad stuff and if that is the case
you should go out of business).
·
It
doesn’t harm anything (especially if it is recycled).
·
It
doesn’t take a day off.
·
It
doesn’t require health insurance.
·
It
doesn’t whine or complain.
·
It
can bring joy to someone’s life.
·
It
can offer a product or service to someone that is in need.
·
It
can lower your cost of doing business.
·
It
can increase your sales.
·
It
can broaden your reach and increase your market share.
·
This
list can go on and on with more benefits of direct mail.
Of course there is a way to do direct
mail and a way not to. If you are intrusive, obnoxious and in someone’s face,
they will toss it. Speaking of tossing it, please keep in mind that American’s
open their mail over the trash can. You will need to make sure that what you
are offering is truly of value; this is the key to direct mail – value.
If someone finds value in what you are
offering, they will read your information from start to finish. If they don’t
find value it will end up being recycled in one form or another.
When thinking about your direct mail
campaign you must also keep in mind that you have less than three seconds to
grab someone’s attention. Your ad copy must be spot on; your headline must do
its job and so forth.
What about your copy and your headline?
Tune in to our next post and we will dig into them. For now, start thinking of
direct mail as your friend and how you can use it to work for you.
Until
then, subscribe to our different sites and start to get a world-class education
that is far and away better than anything you will get in any school. Why?
Because this really works, no theory, no psycho-babble, just real, hard-learned
knowledge that will launch your business!
Important:
If you know one
person that would really benefit and could change their circumstances with this
information; be their hero and share this post with them right now!
If you would
like help with this or any other business, sales, marketing, social media
issues and more, contact us at:
Or leave us a
comment below!
Until our next
post – we wish you all success!
Dean Marchese
The
Dean of Success! ©
